Fear is the path to the dark side. Fear leads to hate. Hate leads to anger. Hate leads to suffering.
Ok, so maybe I am showing my inner-nerd by bringing out the oft used Star Wars quotes but in this case it’s true. There is a dark side to social commerce – but it’s not when your customers or clients offer a less-than-stellar opinion of you or your business. Rather, its the dread (think: fear) that companies and organizations feel about the power of social media.
So how do you avoid the fear, that leads to hate, that leads to anger and ultimately leads to YOUR suffering? To better understand how to avoid this fear and understand the dark side of complaints, we will address:
Module 8 Presentation: The Darkside
The Darkside Learning Tasks
The Darkside Video