Meant to answer one question and one question alone, this section addresses, “So how do I use social media to build my business?”
I mean when it comes down to it, this is the only question that matters. We are in business for a reason, to make money, and social media provides another opportunity to engage and influence our current and potential customers.
The mistake that most people fall into is that they see social media as a silver bullet. A stand-alone technique to be used when ready. Unfortunately, this couldn’t be further from the truth as SoMe is merely an ingredient in a very complex business recipe.
So, how do I use social media to build my business? In order to answer this question and go beyond the platitudes of social media usage, we will address:
- Social media business strategies
- Strategy integration model
- Enterprise 2.0 integration
- Targeting, labeling and building
Module 10: Tactics and Practices Presentation
Module 10: Tactics & Practices Learning Tasks