First it was the middle ages. Then it was industrial Age. And now, some would say that we are entering the Knowledge Age. Or are we and what does it exactly mean? Social media has brought about substantial shifts in the way that we interact with each other and the untold virtual resources at our fingertips. But how has this intersection of vast knowledge and the power of social media impacted the way that we think? How we interact with each other? Even how we will think & act in the future?
In this module, we go beyond common knowledge and explore how the social age has changed the individual and how businesses need to think differently about engaging their socially-savvy customers. To get there, we will explore:
- Consumer psychology differentiation
- The Axial Age
- From Social Media to Social Commerce
Social Age Resources