Social media has changed the way we market. It’s not about interrupting people with the greatest pitch or the most annoying advertisement (really, urinal biscuits need to have advertisements on them) but rather its about the conversation. But not the conversation where you would bang on your chest and talk about all the great things you have done (I’m looking at you T.O.). Rather you listen first, listen to those who are your audience, and then engage in the conversation.
This is what the first module is all about – getting you to the point where you understand the new definition of success instead of the traditional trappings of mediocrity. To get there, we will explore:
- Conversation economy
- Buzzword busting
- Changing face of the customer