Professor Brey | A Higher Level of Insight

A search of the Internet vastness for social media skills produces some interesting, if not thought-provoking, results.  Professionals from all areas of life,  doctors and marketers to journalists and professional bloggers, have an opinion on  what is needed to succeed in social media.  But which ones do you believe, and, more importantly, are any of them right?

Probably.  Don’t get me wrong, while social media is a developing area (albeit, quickly) of our professional lives, there are some very smart people leveraging this technology very successfully.  But in a somewhat limited capacity based upon their perspective.  A blogger might focus on the creativity aspect. A journalist on the role of new media in a quickly evolving field.  A marketer, the focus on driving revenue through a channel that was never envisioned as such.   So, my question: how do we challenge and train future professionals to understand this technological shift and apply it to their lives?

Social Media Effectiveness: An Integrated Approach

Through an integrated approach of the entire spectrum where social media is a growing piece of the mosaic of professional life.  The Social Media Effectiveness  visualization,  which also describes in-part the new interdisciplinary social commerce minor at the University of Memphis, focuses on the drivers, principles and systems of social media.   Continue reading →