A Long, Hot, Sticky Summer
So it’s been a long, hot summer. I mean really hot. The roof melted on my house, my air conditioner just quit because it didn’t feel like working anymore, and I haven’t been able to swim as the neighbor pool just dried up!
So it was time to make to change – a great big change. Starting this fall I am joining my alma mater, the University of Wisconsin-Stout, to lead graduate programming for the School of Hospitality Leadership. It’s exciting and I can’t wait to be back home closer to family and friends (and of course my beloved Packers).
But as it often happens, with change comes even more change. And it is no different for professorbrey.com. I have been working all summer long and there are some gargantuan changes coming – from content and design to the focus of what will be provided.
But don’t fear, content will still be industry focused but driven by marketing strategy (social media will still be there but it has to share air time). Course content will still be provided but more features will be added as the site comes of age. So stay tuned – you won’t be disappointed!!
Posted in General Professor-isms
Business Intelligence & Social Media Measurement (Digital Marketing)
Module 8, MKTG-7546 Marketing in a Digital Environment (Digital Marketing tab), focuses on a discussion of business intelligence and the types and scope of information that can be collected from social media channels. The discussion focuses on engagement, persuasion, retention, conversion, awareness, and advanced metric analysis (i.e., live-stream analysis, unstructured data analysis). This module then applies these metric components to cover:
- A listing of the comprehensive components included in social media management and measurement, such as workflow, social support and bridging.
- The differences between management, monitoring, analytics, reporting and social campaigns.
- Laundry list of measurable information collected from the most popular enterprise solutions.
- In-depth discussion of KPI’s and their primary classifications, including: fostering dialogue, promoting advocacy, facilitating support, and spurring innovation.
